Friday 28 January 2011

Preliminary Task: BBC3 Advert research


I chose this BBC3 advert because it is simple and to the point, telling us what is being advertised. We want our documentary to be the same, as our target audience doesn't always listen to the radio and we want to keep it short and to the point so that in case they catch it, it will grab their attention and they be informed about the time, channel and date it will be broadcasted. The radio station that we wanted our advert to be aired on was BBC 1Xtra as it for a younger audience in comparison to the other BBC stations.

This advert would also work well as a radio advert, because it follows the codes and conventions of a radio advert:

- Music is present and a composition of sounds merged from the tv series to create the atmosphere:
- Sounds bites of the character speaking
-Voice over of a presenter introducing it and briefing the audience on the channel that it will be aired.

We intend on using these same codes and conventions in our radio adver.

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